Not everything that is faced can be changed, but nothing can be changed until it is faced."

— James Baldwin

About Mattias Josander

Strategy is easy. Execution is human

The Mission I help CEOs and Boards close the gap between their strategic ambition and their team’s ability to execute.

The Background I am not a career consultant. I am an operator. From driving growth at global giants like Red Bull and L’Oréal to my current role as CEO of Emplicure, I have spent 25 years navigating high-stakes environments. I founded Sparklab34 to provide the kind of advisory support I always wished I had: Pragmatic, surgical, and honest.

The Approach Since 2015, I have deployed the CliftonStrengths methodology not as a "wellness tool," but as a piece of business intelligence. I have analyzed over 100 teams and 1,000 individuals to decode the hidden behaviors that drive, or block, profitability.

What I Deliver I work with a select number of clients per year to provide:

  1. Strategic Interventions: Breaking deadlocks in management teams.

  2. Board Advisory: Aligning human capital with financial targets.

  3. Executive Alignment: Ensuring your C-Suite is fighting for the strategy, not against each other.

How I Engage

I don’t sell "time" or "inspiration." I sell the resolution of specific strategic bottlenecks.

1. Strategic Intervention (Advisory) For leadership teams that are stuck. We move past "polite consensus" to identify the root cause of execution friction. I facilitate the hard conversations required to align your human capital with your financial targets.

2. The Boardroom Catalyst (Keynotes) For organizations facing an inflection point. I don't give standard motivational speeches. I deliver a strategic wake-up call on High-Velocity Execution, tailored to the specific complexity your sector is facing.

3. Executive Alignment (Coaching) For the C-Suite operator. A confidential, high-pressure sounding board for CEOs and Founders who need to stress-test their thinking before making critical decisions.

  • Growth Through Subtraction.

    The Problem Most organizations don't die from starvation; they die from indigestion. They have too many priorities, too many KPIs, and too much noise.

    The Intervention I don’t add more to your plate. I help you clear it. Drawing on decades of operational experience in high-velocity environments (Red Bull, L’Oréal), I help leaders make the painful but necessary choices that define leadership.

    The Outcome We strip away the "good ideas" to focus exclusively on the essential initiatives that actually drive the P&L. If you are looking for a strategy document, hire a consultant. If you are looking for the clarity to cut the noise and execute, hire me.

  • Beyond Motivation: The Physics of Execution.

    The Reality Most corporate keynotes focus on "inspiration." But inspiration doesn't last. What you need is alignment. We are facing a crisis of engagement, but it isn't just about "wellness", it's about execution drag. When 77% of employees are disengaged (Gallup), you aren't just losing morale; you are leaking profit.

    The Talk I deliver a strategic wake-up call that dismantles the myth of "Polite Consensus." Drawing on my own experience, I show leaders why Psychological Safety isn't a "soft skill", it is the prerequisite for speed.

    The Takeaway Your team will leave with a new understanding of the "Double Ledger": How to balance the relentless pressure of the Financial Ledger (KPIs) with the reality of the Human Ledger (Trust). I don't just tell them to "be kind." I show them how to be effective.

  • Executive Decision Support.

    The Context Leadership is lonely. The higher you climb, the fewer people tell you the truth. I don't provide "life coaching." I provide a confidential, high-pressure sounding board for leaders who need to stress-test their thinking before making critical decisions.

    The Method Using the CliftonStrengths methodology as behavioral intelligence, I help you audit your own leadership style. We move beyond "fixing weaknesses" to something far more lucrative: Weaponizing your natural talent.

    The Outcome You get a strategic mirror. We identify the blind spots that are costing you money and the unique strengths that will drive your legacy. For deep-dive workshops and ongoing team coaching, visit my agency sparklab34.com.