Elimination Is Always Superior to Addition

Great strategies aren’t about doing more—they’re about doing what matters. I help CMOs and CEOs cut through the noise, removing distractions and focusing on the essentials that drive real results.

With years of experience in international FMCG, I have the ability to identify the critical choices that need to be made and mapping out the most efficient path to the goal. I specialize in creating winning strategies with clear priorities and actionable steps that teams can rally behind.

If you’re looking for someone who simplifies the complex, focuses on what truly matters, and delivers strategies that work, let’s connect.

People First, Always

The problem isn’t a lack of tools or tighter deadlines—it’s a lack of connection. We’re facing a workplace crisis where stress is rising, engagement is falling, and people are struggling to find meaning in their work. Gallup tells us only 23% of employees feel engaged. That’s not just a number; it’s a warning sign.

Leadership is the difference-maker. Leaders who create safe spaces, build trust, and foster genuine connections can turn things around. Trust isn’t just a feel-good concept—it’s what empowers people to bring their best, turning workplaces into places where teams thrive and results follow.

In my keynotes, I show why putting people first isn’t just the right thing to do—it’s the smart thing to do. I draw on years of experience and my own story of burnout to highlight the impact of leadership that prioritizes well-being and connection. My talks are direct, relatable, and actionable, giving teams a new perspective on leadership and clear steps to create real change.

If you want to inspire your team to take a more holistic approach to business—one where people are the focus—let’s connect. I speak in Swedish or English, in person or online, to help leaders create workplaces where people thrive, and success follows.

Unlocking Strengths, Unleashing Potential

Great leaders and teams aren’t built on fixing weaknesses—they’re built on understanding and maximizing strengths. As a certified CliftonStrengths coach, I help leaders and teams uncover what they do best and use it to achieve meaningful results.

Through tailored coaching, I guide leaders to better understand their own strengths, develop stronger collaboration, and create environments where their teams can thrive. My approach is hands-on, practical, and focused on real-world impact, helping you build a foundation for sustained growth and success.

To learn more about my coaching services, visit sparklab34.com. Let’s work together to help you and your team unlock your full potential.